Provide • 13th December 2023

Campaign strategy and copywriting: Provide 2021 holiday campaign

Collaborated with Provide's art director to develop direction and execute Provide's 2021 holiday campaign targeting partner and provider audiences.

Provide • 13th December 2023

Branding and podcasting: The Path to Owning It podcast by Provide

Collaborated with Provide's art director to determine the look, feel, and voice of Provide's podcast, The Path to Owning It. I also collaborated with Provide's partner marketing manager to develop the launch plan, episode topics, schedules, outlines, and final recordings.

Provide • 13th December 2023

Content marketing and branding: writer style guide

I developed this writer style guide to support Provide's Marketing team and vendors.

Provide • 13th December 2023

Web content and branding: getprovide.com

Together with Provide's art director and head of marketing, I collaborated with our website vendor, ZoCo Design, to design a new website in 2023, including all new copy and branding elements.

Encova Insurance • 28th May 2021

Single send email communication: New this week- dividends for Wisconsin policyholders

I wrote and distributed this single send email communication.

Encova Insurance • 28th May 2021

Email newsletter: internal communications, The Top Five

I developed the strategy around The Top Five, Encova's weekly internal communications newsletter; I also worked with subject matter experts and other writers to write and proof copy.

Involve, LLC • 28th May 2021

Social media: Seven Studios case study

I revamped Seven Studios' social media accounts on Facebook and Instagram, and I presented monthly findings in the form of a case study.

Encova Insurance • 28th May 2021

Email newsletter: The Loop

I collaborated with subject matter experts and other writers to create and proof this monthly agent newsletter.

Involve, LLC • 28th May 2021

Social media: myBrand post library

I developed this social media post library consisting of Facebook (organic and paid) and Twitter content; I collaborated with a graphic designer on the imagery.

Involve, LLC • 28th May 2021

Branding: Sandbox concept deck

I collaborated with a team of brand strategists, graphic designers and other creatives to develop these brand concepts for a new product of a Fortune 500 financial services company.

Encova Insurance • 28th May 2021

Communication plan: MI conversion process changes

I developed and executed this strategic communication plan.

Encova Insurance • 28th May 2021

Marketing material: Encova watercraft trifold print brochure

I managed this project, wrote the copy and worked with graphic designers on the layout and design of this trifold print brochure for our agents to use in marketing this product to policyholders.

Encova Insurance • 28th May 2021

Marketing material: Exceed insurance product catalog

I wrote the copy, managed the project and worked with graphic designers on the layout to create this product catalog to educate our agents on our new product offering and build excitement around the capabilities.

Encova Insurance • 28th May 2021

News update: Receive discounted background checks with a Motorists Insurance policy

I wrote this news update as part of an integrated marketing plan to promote IntelliCorp to policyholders.

Encova Insurance • 28th May 2021

News release: Encova Insurance awarded IVANS Digital Insurer Gold Award

I wrote this news release when Encova Insurance was awarded the 2020 IVANS Digital Insurer Gold Award in Commercial Lines.

Encova Insurance • 28th May 2021

News release: Encova Insurance launches transformative, digital-first personal lines products and technology

I wrote this news release on the launch of Encova Insurance's new personal lines solution.