Sarah Parkey

Detailed, creative, and thoughtful marketing leader with ~10 years of experience in agency, startup, freelance, and in-house environments –– passionate about brand-building, storytelling, and team culture

Encova Insurance • 28th May 2021

Single send email communication: New this week- dividends for Wisconsin policyholders

I wrote and distributed this single send email communication.

Encova Insurance • 28th May 2021

Email newsletter: internal communications, The Top Five

I developed the strategy around The Top Five, Encova's weekly internal communications newsletter; I also worked with subject matter experts and other writers to write and proof copy.

Involve, LLC • 28th May 2021

Social media: Seven Studios case study

I revamped Seven Studios' social media accounts on Facebook and Instagram, and I presented monthly findings in the form of a case study.

Encova Insurance • 28th May 2021

Email newsletter: The Loop

I collaborated with subject matter experts and other writers to create and proof this monthly agent newsletter.

Involve, LLC • 28th May 2021

Social media: myBrand post library

I developed this social media post library consisting of Facebook (organic and paid) and Twitter content; I collaborated with a graphic designer on the imagery.

Involve, LLC • 28th May 2021

Branding: Sandbox concept deck

I collaborated with a team of brand strategists, graphic designers and other creatives to develop these brand concepts for a new product of a Fortune 500 financial services company.

Encova Insurance • 28th May 2021

Communication plan: MI conversion process changes

I developed and executed this strategic communication plan.

Encova Insurance • 28th May 2021

Marketing material: Encova watercraft trifold print brochure

I managed this project, wrote the copy and worked with graphic designers on the layout and design of this trifold print brochure for our agents to use in marketing this product to policyholders.

Encova Insurance • 28th May 2021

Marketing material: Exceed insurance product catalog

I wrote the copy, managed the project and worked with graphic designers on the layout to create this product catalog to educate our agents on our new product offering and build excitement around the capabilities.

Encova Insurance • 28th May 2021

News update: Receive discounted background checks with a Motorists Insurance policy

I wrote this news update as part of an integrated marketing plan to promote IntelliCorp to policyholders.

Encova Insurance • 28th May 2021

News release: Encova Insurance awarded IVANS Digital Insurer Gold Award

I wrote this news release when Encova Insurance was awarded the 2020 IVANS Digital Insurer Gold Award in Commercial Lines.

Encova Insurance • 28th May 2021

News release: Encova Insurance launches transformative, digital-first personal lines products and technology

I wrote this news release on the launch of Encova Insurance's new personal lines solution.